# Background

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BILLIVERSE was created to solve problems that traditional content platforms have not solved and to reward creators more.\
Creators were able to generate revenue by inserting random ads into videos and selling collaborations or products directly to buyers on platforms such as Instagram, YouTube, and TikTok. And while Instagram and YouTube make billions of dollars by optimizing advertising revenue through targeted content placement, content creators get little.

1. **113 million creators miss $5 billion a year. Every two years, 22 million creators lose**&#x20;
2. **$300 million in potential revenue.**&#x20;
3. **30.5 million creators worldwide do not earn $6 billion a year.**

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